FREE MASTERCLASS:
FREE MASTERCLASS:
Pitch Perfect
Pitch Perfect
How to Pitch Your Musical or Play So Producers, Artistic Directors,
and Literary Managers Want to Hear More
How to Pitch Your Musical or Play So Producers, Artistic Directors,
and Literary Managers Want to Hear More
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Taught by CEO of The TheaterMakers Studio, Monica Hammond
You've poured months—or even years—into writing your show.
But when someone finally asks, "So... what's your show about?"...
...do you freeze?
Most TheaterMakers don't struggle because their work isn't good.
They struggle because they don't know how to communicate the value of their show in a way that captures attention, builds excitement, and makes industry professionals want to keep the conversation going.
The truth is, a great pitch can open doors.
A weak one can close them before anyone ever reads page one.
In this free live training, we'll show you the framework behind the pitches that spark curiosity, generate opportunities, and leave producers asking for more.
Whether you're pitching for a festival, seeking investors, submitting to theaters, or simply introducing your work at a networking event, this webinar will help you become dramatically more confident and effective.
In This Free Training, You'll Discover...
> Why Most Theater Pitches Fall Flat
The common mistakes writers make—and how to avoid losing your audience in the first sixty seconds.
> The Producer's Perspective
Discover what producers, artistic directors, and literary managers are actually listening for when you pitch your show.
> The Pitch Formula That Opens Doors
Learn a simple framework you can use to confidently explain your musical or play in meetings, networking events, pitch sessions, and beyond.
> How to Create a Hook That Makes People Lean In
Stop summarizing your story and start creating curiosity from your very first sentence.
> The Biggest Pitch Mistakes That Cost Writers Opportunities
From information overload to unclear asks, we'll show you exactly what to avoid.
> How to Practice Like a Professional
Learn how successful creators refine their pitch before stepping into the room.
Most TheaterMakers don't struggle because their work isn't good.
They struggle because they don't know how to communicate the value of their show in a way that captures attention, builds excitement, and makes industry professionals want to keep the conversation going.
The truth is, a great pitch can open doors.
A weak one can close them before anyone ever reads page one.
In this free live training, we'll show you the framework behind the pitches that spark curiosity, generate opportunities, and leave producers asking for more.
Whether you're pitching for a festival, seeking investors, submitting to theaters, or simply introducing your work at a networking event, this webinar will help you become dramatically more confident and effective.
In This Free Training, You'll Discover...
> Why Most Theater Pitches Fall Flat
The common mistakes writers make—and how to avoid losing your audience in the first sixty seconds.
> The Producer's Perspective
Discover what producers, artistic directors, and literary managers are actually listening for when you pitch your show.
> The Pitch Formula That Opens Doors
Learn a simple framework you can use to confidently explain your musical or play in meetings, networking events, pitch sessions, and beyond.
> How to Create a Hook That Makes People Lean In
Stop summarizing your story and start creating curiosity from your very first sentence.
> The Biggest Pitch Mistakes That Cost Writers Opportunities
From information overload to unclear asks, we'll show you exactly what to avoid.
> How to Practice Like a Professional
Learn how successful creators refine their pitch before stepping into the room.
This Webinar Is Perfect For...
Playwrights
Musical Theatre Writers
Multi-Hyphenates
Anyone hoping to attract producers, investors, collaborators, or theater partners
Meet Your Host 👋
Monica Hammond - CEO of The TheaterMakers Studio
Monica Hammond is a Serial Entrepreneur and Theatrical Marketing Professional. She is the Founder of Big Leap Brands, a Marketing and Consulting Agency designed to help Experts grow and scale their businesses.
She is also the Founder and CEO of Broadway Murder Mysteries and Curious Custom. She is the former Artistic Associate of The Attic Theater Company, which produced dozens of shows in New York City for its decade-long span.
Before becoming CEO of The TheaterMakers Studio, Monica held the role of Director of Marketing for Tony Award-Winning Broadway Producer, Ken Davenport for nearly a decade, working on various Broadway and Off-Broadway shows, including but not limited to, the Tony Award-Winning revival of Once On This Island, A Beautiful Noise: The Neil Diamond Musical, Deaf West’s Spring Awakening, It’s Only A Play, Gettin’ The Band Back Together, as well as the National Tour of A Night With Janis Joplin. Off Broadway: André & Dorine, Tammany Hall, That Bachelorette Show, The Awesome 80s Prom, Daddy Long Legs, Sesame Street The Musical, Clowns Like Me, and more.
